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How in the world do people score cheap Broadway tickets? The TKTS booths do not seem cheaper; one time I did rush at the box office and it was the same price as full price. Other than lottery, what do people know that I don’t know?

First, a reality check: Yes, it’s true that many seats at this season’s “Othello,” starring Denzel Washington and Jake Gyllenhaal, are priced at $921. But it’s also true that that show is an outlier — the average ticket price on Broadway this season has been $129, and about one-quarter of the 40 shows now running on Broadway have an average ticket price below $100.

That said, ticket prices are indeed higher than they once were, and a subject of concern for the industry, widely acknowledged and little addressed.

I can’t tell you that I know of some secret strategy for getting a steal, but with a combination of flexibility, persistence and luck, you can reduce your cost.

Start at the source

Your first stop should be the official website for the show you want to see. Click on the button that says “tickets,” and that will take you to the show’s official ticketing provider. Buying that way should help you reduce fees and avoid both scalpers and scams. The fee savings can be considerable; last I looked, the same prime seat at a Saturday matinee for “The Great Gatsby” was priced at $248 via the show’s website, but $313 at broadway.com, a site that says it caters to premium ticket buyers.